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Boost Merges Brands

Jul 18, 2024, 3:21 PM by Rich Brome @richbrome

Boost Mobile has consolidated its Boost Mobile (pre-paid) and Boost Infinite (post-paid) offerings into one unified brand and website, now known as simply "Boost Mobile". The change comes with updated, unified service plans, most of which are no-contract and available on either a pre-paid or post-paid basis. The entry-level "Unlimited" plan is just $25/month (after auto-pay discount, before taxes & fees) with a "forever" pricing promise. It includes 30 GB of high-speed data per month. The "Unlimited+" plan for $50/month (after auto-pay discount, taxes & fees included) steps up to 40 GB of high-speed data per month and adds hotspot access, global talk and text, and up to $300 in device savings. The "Unlimited Premium" plan for $60/month (after auto-pay discount, taxes & fees included) steps up to 50 GB of high-speed data per month, up to $430 in device savings, and adds roaming for Canada & Mexico. Boost Mobile also offers $65/month "Infinite Access" plans for iPhone or Samsung Galaxy that include annual phone upgrades. These offer 30 GB of high-speed data, no hotspot, and taxes are not included. (Infinite Access plans were $60/month under Boost Infinite.) Boost also offers many "Add-On" plans such as $20/month for global roaming, hotspot access for $10/month, or $10/month for "Boost Family Guard", a parental control app. The new Boost Mobile also offers a 30-day money-back guarantee, just as Boost Infinite did before. The new Boost Mobile logo is based on the old Boost Infinite logo.

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colione112

Jul 22, 2024, 6:12 PM

Boost is confused

Boost is confused on what/who it wants to be. They're just throwing stuff against the wall to see what sticks with no strategy or long term thinking.

Rich Brome

It certainly has seemed that way for some time.

I see this news as the first sign of a potentially coherent strategy. We'll see if they stick with it and follow through.

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Boost Merges Brands

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