Lets get real about us cellular for a second.......
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Your wrong!
There is a downward turn in revenue right now for ALL CARRIERS and the economy in general.
Consumer spending is down in general in the US and now has started to effect industries like cable and wireless.
Look Sprint lost 1,000,000 customers last quarter. At&t only has sold 75% of their forcast for Iphones. HBO subscriptions were down 23% last month for fall shows.
It just shows that the consumer is tigher with their money. They are no adding as many features/lines to the family plans. It is that simple it is slow everywhere. Been to a mall lately and talked to retail managers for any store and they will tell you revenue is down.
US Cellular has decided to take a price a...
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BUT... my biggest complaint with USCC are these two things.
Yes, it is great to retain as many customers as possible, but you have to have an eye towards growth also. USCC is focusing strictly on retention, atleast for the current moment.
Secondly, the marketing department is inept at their jobs. Lets face it, USCC markets towards the baby boomer generation. All fine and well, except that they have had cell phones for 20+ years now and aren't as willing to switch because they see a giant teddy bear walking down the street with a kid. They need to start marketing towards the freshly 18 year old segment group and maximize on first time ce...
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First retention is More important then acquisition but I agree not having a focused approach to both is a fatal flaw of any business. In their defense i am sure that US Cellular says they are targeting new custoemrs with the "loyaty" "quality" campaigns.
I agree I also think the real complaint is in the marketing strategy and their approach to the market. I agree the young crowd is the future of revenue and repeate ARPU for years to come. They are more aproachable in high profit areas like data, higher end devices, third party service, all combined to increase the revenue for wireless providers. Without direct commercials to them you will not get their attention. With US Cellulars...
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BTW nafs (financial services rep, obviously you have your finger directly on the pulse of the wireless business, lol) do you actually know anyone in marketing? DO you have any education in marketing? Or are you just making the statement that our marketing team suck because you dont like the commercials? I am guessing it is the latter.
I know first hand how good the people in the marketing dept are b/c I deal with them every day. Since all you do is collect mone...
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US Cellular has made a valid attempt to target two segments of the us consumer landscape.
The first is the baby boomers. Their hot points of quality, value and service. US Cellular has not had a problem targeting these consumers very well. It has always lead its markets in the eyes of the baby boomers and has strives to provide what they want.
The second is the Gen Y - young tech generation. Recently US Cellular has launched a focus on the younger crowd offering newer phones and more competitive features/service. This along with many viral and directly target campaigns toward the younger generation has been US Cellular's focus.
I don't think anything negative against the marketing department and their abilit...
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We boomers are in the higher end of our careers, not just starting out. This translates into earning better wages than when we first started working. I've had a cell phone since 1995, back in the days of when you had your choice of two bag phones with $25 per month for 30 minutes plans. When yo...
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This is a GREAT conversation. Exactly what a forum is supposed to be used for.
These opinions of educated individuals, that have valid points and concerns are fantastic! And imagine, all of it was said and communicated clear, concisely, and respectfully without the use of expletives, slang or other derogatory comments!
I just posted a similar opinion about the buyout/question that always seems to pop up on the "Rooney Retires" thread.
Diamondgirl5 said:...
So, US Cellular isn't losing money by focusing some of their efforts on the baby boomers. We do expect value for our dollar. If we get it, we tend to stay with our cell provider, not jump ship every couple of years for the latest gee whiz feature that one cell provider offers first. We pay for our phones, our kids' phones, and sometimes even our parents' phones. And we can afford to pay for them and the services we use (translate: unlimited texting for ourselves and our kids and national plans for when we travel for business or pleasure). And by the way, we don't just want the $.01 phones that basically work as a phone (my husband and mine are Razr2s). I use a bluetooth headset because I spend a
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JJones... don't read to far into a screenname. You selectively looked at nafs and assumed that I am a financial services consultant. Incorrect. 8091nafsbuc= CUBSFAN1908!!! Yes, I'm a poor Cubs fan.
Secondly, yes, I do have a pulse for the wireless industry. I'm not going to lie and say that I've been doing it for 20+ years. I have been selling cell phones for 10 years now.
I am educated in marketing (it is only an A.A., but it is better than most). And, yes... I know several members of the marketing department (Chicagoland that is).
USCC's marketing department is in disarray. I am hoping that the main source of the problem is the economy and the cost cutting mind...
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I know you hate USCC, but even you can acknowledge the company is much stronger than that.
Why do you respond to me like that?
Its KJelly that hates US Cellular!
6.194 million total customer base
16,000 net additions in Quarter
$53.27 ARPU for Quarter
Agreed the additions are not great but not negative just a clarification.
Also, when I've had errors on my bill, or had to send a phone back to the man...
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Be careful don't drive 2 miles away from a USCC tower, you'll start roaming.
And your roaming onto the "V" company's towers. So much better.
and whats the point in having a company if your constantly using someone else's towers?? If your constantly on Verizon's towers why don't you just have Verizon and get better coverage and better phones with better features,
beyondmydestiny said:
and whats the point in having a company if your constantly using someone else's towers?? If your constantly on Verizon's towers why don't you just have Verizon and get better coverage and better phones with better features,
Ok, Most customers of any carrier in any given market will never use other towers "constantly"
USCC provides roaming for customers Nation Wide when they are out or on the frindge of a market. When in a market in a USCC coverage area you will only roam "occasionaly" to provide coverage in gap areas.
The interuption of service usually can be overcome by dialing an area code before every number if your roaming.
Remember roaming on national plans are free a...
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Reasons why to HAVE any other carrier then USCC:
- Better service(I've had better service with both AT&T and now Sprint)
- Mobile to Mobile with a specific plan for it.
- Unlimited picture message, and video messaging
- BETTER phones. I mean what NON smart phone does USCC have to stand up against the Dare or Instinct or VU or Iphone?? The Glimmer?? That phone is a piece of junk.
- Actually have nationwide coverage without ROAMING constantly, btw even when i did type in the area code my phone would say "Welcome to Verizon Wireless, blah blah blah" you can even ask my mother, roaming all the time sucks.
- no really good internet service.
U.S. Cellular suc...
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beyondmydestiny said:
Better quality??
Be careful don't drive 2 miles away from a USCC tower, you'll start roaming.
And your roaming onto the "V" company's towers. So much better.
The only V I want to hear about are ones that have it stamped on their foreheads, but that's off topic.
they wont be "forced" to do anything the carlson family doesn't want to do. And guess what they don't want to sell. USCC is a profitable company that by owning it it allows support from to the other companies they own. With a sale all of their business would be affected. Not a good plan. Now after LTE launches and their is more consolidation then we will talk possibilities. Right now there just isn't much available out there for choices.
People are so stupid sometimes. Just read the news you morons.