I hope that you do not sleep on your stomach because usc has you back!
As for price, when the economy is in a recession, customers are not concerned with value. They want what they can affored. Why do you think that dollar stores exist.
I wonder what this guy would say when asked about uscs stock price. What is the value versus the price and is the price real or perceived. Perhaps this is your inside joke or maybe you are the inside joke.