Total by Verizon Rebrands, Remixes Plans
Jul 11, 2024, 10:20 AM by Rich Brome @richbrome
Of Verizon's multiple prepaid brands, Total by Verizon might have the most confusing branding. Which is why the company is rebranding the offering to just "Total Wireless". Total is also remixing its service offerings so that all plans now include 5G. Total now offers a five-year price lock guarantee (excluding promotions and discounts like the auto-pay discount). For family plans, the fourth line is free. New customers get a free 5G phone, and existing customers get a "$200 Anniversary Credit towards any 5G phone". Total now advertises "10x faster data that never slows you down", but the "10x" is referring to the speed of Verizon 5G UW vs. Verizon 4G, and the plans still carry the disclaimer that "in times of traffic, your data may be temporarily slower than other traffic." Total considers itself "a community-focused brand" "committed to serving and connecting with Latino audiences". While the logo remains red to subtly remind people of its continued Verizon affiliation, new marketing will include a distinct shade of teal, as well as a "rich blue" and "bright yellow".
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