ZTE Commits To Branding All U.S. Devices

Oct 16, 2023
Cricket has launched two new white-label (Cricket-branded) phones, including one with a an unusually large 6,000 mAh battery. (The maximum in most current phones is around 5,000 mAh.) The aptly-named Cricket Outlast (pictured) sells for just $110 yet has a huge 6.8-inch HD+ display with 90 Hz refresh, NFC, and a 50 megapixel camera.

Jan 10, 2024
Boost has launched new 2024 versions of its own-brand Celero5G and Celero5G+ affordable 5G phones. The phones have updated designs that are more stylish than most such white-label phones.

Apr 24, 2024
HMD, maker of Nokia-branded phones, is launching a new line of phones under its own HMD brand. This comes as the company expands into other brand partnerships (including Barbie and Heineken) as well as white-label phones, while continuing to make Nokia-branded phones.

May 20, 2024
The HMD Vibe is now available to buy unlocked. HMD is selling it directly on its web site.

Jul 11, 2024
Of Verizon's multiple prepaid brands, Total by Verizon might have the most confusing branding. Which is why the company is rebranding the offering to just "Total Wireless".